When I was younger, I hated reading. My sole objective in high school was never to bring books home. Of course, it was no surprise when not a single college wanted anything to do with me. Off to community school I went. Today I love reading. I read everyday. Usually,...
December in Baltimore is no fun. Living in South Florida for the past ten years, I've come to view windy, 40 degree weather as the equivalent of torture. It should be illegal. I was there to meet with a couple of divisions of Agora, as well as take a dozen marketers...
It's called Average Cart Value (ACV). Sometimes, Average Transaction Amount. Regardless, it's the average amount of money a new customer spends with you on the first transaction. It's one of the most valuable and useable metrics in all of direct response marketing. It...
For Part 1 - go here. Onward. As Clayton began to share his "million-dollar marketing outline", things got intense... "Before anything else, you have to seize your prospect's attention! You have to stop them in their tracks. Like screaming their name. Or like a dog...
When Clayton Makepeace took the stage at MFA Live 2017 a few weeks ago, the audience went wild... Then, within minutes, went dead silent. It's not often a legend in the world of direct response marketing shares his method, step by step, for writing million-dollar-plus...
Specifics sell. Vague generalities do not.This is an accepted and well-established marketing principle. And for good reason.Specificity, used correctly, makes your marketing message more believable.Yet, when applied incorrectly, specificity can actually damage the...
In saturated and competitive markets, detailing your product's "Unique Mechanism" is essential.And that's why it's become one of my go-to strategies in almost every funnel I set-up.See: The "Unique Mechanism" is THE thing in your marketing that gives your...
My view of how to effectively present and package info-products and content has changed radically over the last year... Because, how you package and present your "information" and content determines how valuable prospects perceive it to be, what they're willing to pay...
Guest author, Shawn Twing, is responsible for Marketing Funnel Automation’s traffic generation strategy and is a member of the MTAM faculty. Martial artist, actor, teacher, and philosopher Bruce Lee died seventeen years before the debut of the world wide web, yet he...
Guest author, David Perrera, is MFA Director of Sales. For the majority of my life I have called the state of New Jersey my home. New Jersey is known for its mobsters, high taxes, and really really good pizza. It’s also home to the greatest football team ever created,...
