What you'll find below is the recording of a Google Hangout with Todd Brown and Mark Thompson (Founder of DigitalKickstart)... where Todd shares some intense insights with Mark's audience about engineering and optimizing profitable online marketing funnels. (Please...
3 “New” Cool Sales Conversion Tactics
Looking for a couple of new ways to add a nice little boost to your marketing funnel conversions?Give these three “new” conversion tactics a test:#1. Animated GIF Image in EmailDozens of tests have shown that including a clickable image in your email messages...
A Simple Process For Using Targeted Sub-Segment Sequences To Maximize Your Email Marketing
I'm regularly asked, "What is the best way to send my email list different promotional offers without pissing-off my prospects and without putting stuff in front of them they have no interest in?"Below is the exact process we use internally here at MFA and the process...
The Truth About Beating Your Marketing Competitors
A two-minute excerpt from a live Google Hangout where I share the truth about what it takes to beat your competitors and truly get extraordinary marketing results.THIS is what separates the average marketers... getting so-so results... from the real pros who kill it...

Survey Funnels, The Barnum Effect, Segmentation, And More!
So, I just hopped off a little Skype session with Ryan Levesque. This dude has created one of the most effective survey-based marketing funnel systems I've ever seen. I wanted to ask Ryan a couple of questions about using surveys in a marketing funnel, and it turned...
How To Create Your “Product Ladder” In The Correct Sequence… Like The Biggest Info-Marketing Companies In The World Do It!
Information marketers are routinely instructed to build out a “product ladder” as the primary vehicle to move new customers from low-value to high-value and as a way to routinely increase average lifetime customer value (LCV).Totally sound guidance.However, where this...
This “Great” Sales Page Template DROPPED Conversions by over 70% (Yikes!)
If there's one thing I've learned in more than a decade marketing online it's this...Every recommendation you hear or get about something that's "killing it" in terms of conversions... you need to test and prove for yourself. In your own niche. With your own funnel....
How Pro Marketers Look At Their Front-End Funnel Metrics
What The Pro Marketers Do That Average Marketers Do Not!
This is a 3-minute audio clip taken from the most recent Marketing Funnel Automation Coaching Program private weekly call. Listen as I explain the difference in the way the pro level marketer looks at tactics and strategies compared to the way the average, typical...
“Hyperbolic Discounting Force” Impacts Webinar Attendance
"Given two similar rewards, humans show a preference for one that arrives sooner rather than later."That's the start of the Wikipedia definition of Hyperbolic Discounting.And, when Hyperbolic Discounting is understood and leveraged properly, it will jack-up the volume...