In Part 1 of this post, I gave you seven points to dominate your niche and knock over your biggest competitors by delivering superior marketing…
Today, I’m giving you the remaining five points from my 11-Point Competitor Analysis…
Remember, these are the SAME points I’ve used to help me craft dozens of multi-million dollar marketing campaigns.
Without further adieu, here they are for you:
7. Your Competitors’ Benefit Statements
Claims are statements associated with facts about the product or service…
Whereas benefits statements are more focused on what those claims mean for prospects.
Meaning that they’ll be able to sleep later…
They’ll wake up with less back pain…
They’ll have a better relationship with their spouse or their partner.
Benefit statements are about what the product does for the prospect, not about the product features itself.
8. Their Deliverables
What comes with their main offer?
If it’s an info-product for example, are they giving videos?
Are they giving audios, PDFs, cheat sheets, worksheets, software, etc?
9. Their Price and Terms
Their price point and terms are incredibly important for you to note. Is the price point higher or lower than yours?
What are the specific terms?
Is there a payment plan?
A monthly fee?
Is it a lifetime subscription?
10. Their Premiums (AKA Bonuses)
Are they offering digital or physical premiums?
Do the premiums address an additional problem the prospect might have?
Do the premiums appear to provide any real value to prospects?
So many average marketers slap together bonuses because it’s what they think they’re “supposed to do”…
They key is offering premiums your prospects would actually pay money for. Often times prospects will buy your offer just to get their hands on one of your premiums.
Master this and your conversions can double, or even triple.
11. Their Risk Reversal
Does your competitor offer any guarantee? Is it a 30-day guarantee?
Bottom line: is the guarantee compelling, and does it incentivize the prospect to buy?
Identifying these 11 points is a prerequisite for engineering a profitable marketing funnel!
If you want to knock it out of the park, don’t write a single line of copy until you’ve done this analysis.
Yes, this process takes time… and most average marketers simply aren’t willing to invest the effort.
And therein lies your advantage!
Invest time in doing this and you’ll see high conversions, more revenue, and ultimately… a chance at finally dominating your niche this year.
Enjoy,
-Todd