Marketer’s Mind Memo – Issue #26

Marketer’s Mind Memo – Issue #26

This week -- Wednesday thru Friday -- was our first quarterly TOP ONE Mastermind™ Experience.Mark Ford, the legendary direct marketing ad man, joined us for a bit.I'm honored to call Mark a friend and mentor.He first exposed me to the Big Marketing Idea many...

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Marketer’s Mind Memo – Issue #25

Marketer’s Mind Memo – Issue #25

What's hearing the truth worth to you?I'll tell you why I ask, in a second.This week our entire team is getting ready for our upcoming TOP ONE Mastermind™ Experience. We host these quarterly for our top-tier clients -- a group of about 45 entrepreneurs doing...

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Marketer’s Mind Memo – Issue #24

Marketer’s Mind Memo – Issue #24

Going into the new year I always choose a theme for my year.Then, pick a word which articulates that theme.I like to keep this "Theme Word" out in front of me as a daily reminder.In 2020, my word has been LEADER.This, for me, has been all about taking on even more of...

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Marketer’s Mind Memo – Issue #23

Marketer’s Mind Memo – Issue #23

This week Kellie, I, and the girls went to a local drive-thru Christmas safari.Sort of. That's what it was called, at least. It was about 3 acres of holiday lights, unexpected animals including camels and kangaroos, and a dude in a Santa suit riding around on a...

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Marketer’s Mind Memo – Issue #22

Marketer’s Mind Memo – Issue #22

Just got word my younger daughter scored a 1440 on her SATs.If she didn't look so much like me I would assume she was adopted. I got an 860.... Combined.She got a 760 just on the math portion alone. Little freak. My promise to her, and my older daughter,...

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Marketer’s Mind Memo – Issue #20

Marketer’s Mind Memo – Issue #20

"You can't fit a square peg into a round hole."I've shared this... and reminded my wife of this... numerous times. In the usual context it means: when something doesn't fit, don't try to force it. With my wife, it usually refers to accepting people for who...

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Marketer’s Mind Memo – Issue #19

Marketer’s Mind Memo – Issue #19

I recently binged the Queen's Gambit on Netflix.It's about an orphaned chess prodigy who rises through the ranks in the 50's & 60's. I loved it.If you haven't watched it yet, you should.I think too many entrepreneurs and marketers have been led to believe...

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Marketer’s Mind Memo – Issue #18

Marketer’s Mind Memo – Issue #18

Oh baby... My brand new E5 Method book is HOT OFF THE PRESSES! It just became available yesterday. ✅ You can grab a FREE COPY, get some insane bonuses, and you only cover shipping and handling. We gave some preview copies to folks about a week ago -- NOT in exchange...

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Marketer’s Mind Memo – Issue #17

Marketer’s Mind Memo – Issue #17

I don't care what you do or what you sell...You must be proactive about gathering as many testimonials, endorsements, and case studies as possible for your products and services.Today, more so than ever before, your prospects want to see proof you can deliver what...

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