This is a little one-hour preview training I did for Ken McArthur prior to JVAlert Live in Arlington, Virginia.

It’s all about the importance of strategizing, engineering, and optimizing a customer acquisition marketing funnel for your business.

Some of the topics covered:

  • The FLAW in how most internet marketers have been taught list-building
  • How you create long-term stability and consistency in your business
  • The most important customer acquisition metric in your business (and how to monitor it)
  • How to determine what you can afford to spend to generate a visitor to your website
  • The only scalable form of traffic on the entire internet
  • How to boost the average value of every visitor to your website
  • … and more

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