“Your next big opportunity might just show up in your email inbox.”
That is what you want your prospect to imagine.
When you let people know that you are doing a webinar where you are going to share some incredibly valuable information that could change their lives, and they raise their hand and say, “Hey, that’s for me!”, you want them to be eager to hear from you again.
So as soon as they have signed up and you have sent them a voice message invoking the 5 key factors, you want them to receive a series of launch-style videos.
Launch-style videos
The entire purpose of this series is to get your prospects to show up on your webinar. It is NOT to pitch your product. It’s all about the content of the webinar. This is a mistake that many marketers make. Now you won’t be one of them.
And no, this is not overkill. If your information is as amazing as you think it is, and you are committed to getting it out to as many people as possible, then you need to take the time to create a series of videos.
You can be sure that your competitors are not doing this. And they are only getting 30% attendance on their webinars. You want more than that!
What to put in the video
Ideally there would be three videos, each 8 to 12 minutes long. Include a countdown timer to the date of the webinar on each page.
If you have enough people on your list to make it worthwhile, include the opportunity for social proof, such as a Facebook plugin for comments on the page. (If you don’t have enough people for good social proof, then don’t include the comments; bad social proof is worse than none!)
Also include testimonials about the webinar content. Not about you or your product. About the content of the upcoming webinar.
Your prospect has a partner and an opportunity
The key to the first video is for your prospect to recognize that they are not alone; you are partnering with them to help them be successful. Whether it is losing weight, or training their dog, or having a better relationship with their kids, you are a real person who understands them.
The other important piece of the first video is to sell them on the big opportunity that you are presenting. Your special methodology, your unique process, is what will help them get over the hump to success. No one else can offer them what you offer them.
In fact, although it is on a sales page, not a video, this is exactly what I am talking about:
Do you see how this author has named and claimed a unique mechanism that no one else knows about? This is the Big Opportunity you want to introduce to your prospect.
What works right NOW
Another important thing to remember is that people like to know what is working right NOW. Even if something has been found to work in the past, they want to know what is NEW and CURRENT.
In fact, use a gerund (-ing) when talking about your benefit. For instance, don’t say, “This process got me twelve #1 rankings”.
Say, “This process is getting me #1 rankings every week”.
Notice also that it is better to highlight FAST RESULTS. The shorter the time period to your prospect’s success, the more interested they will be!
It’s your turn! What is the Big Opportunity you want your prospects to be drooling over? Please share in the comments below!
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We have walked you through many parts of the first video in the video series. Do you want to just find out about the rest all at once? Then be sure to try out our Webinar Intensification Process for FREE! Just click here to learn more.
