After 20 years of working with copywriters, my friend and mentor, Mark Ford (Michael Masterson) has identified three things that weaken any marketing message.“90% of marketing copy that is not effective suffers from one of three problems”, says Mark.Today, I want to...
“How do I know what things to say and in what order to say them in my marketing funnel?”It’s a question I’m asked at least once a week.And, while I can’t give you specifics, since each niche, market, product, service, etc., is different, I can tell you a simple way to...
Bankable, consistent and reliable results……that’s what you want from your marketing funnel, right?Of course you do.That’s one of the beauties of having an automated “evergreen” marketing funnel.Yet, there’s one mistake… a MAJOR MISTAKE… that lots of marketers make...
It’s one of my favorite “email copywriting” techniques.It will sound like hocus-pocus nonsense. But it’s not. It comes from the branch of linguistics known as Pragmatics.And it’s super-slick (and powerful) because of how effective it is at conveying the most...
This is both entertaining and valuable for all online marketers. Because it demonstrates how your prospects perceive and interact with native advertisements… as well as their perceived experience with online banners. *Note: There’s a really revealing...
