“Never underestimate the task at hand when it comes to moving prospects to buy. It takes extreme, extraordinary measures to compel people to act.” ~Todd Brown Wow! MFA’s first-ever large-scale live event was a total success last week! MFA Live 2015 had attendees...
You’ve heard it before: use emotional triggers in your copy in order to get your prospects to want to buy from you. But it’s not easy to focus on just ONE emotion. And that emotion must support the ONE Big Idea at the core of your marketing message. Through using this...
Do you remember when you were in school, and you missed a few days in a row? Maybe you were sick, or you attended a special family gathering. When you got back to school and went from class to class, you began to feel panic rising in your stomach as you went through...
You want to “wow!” your customers, right? You want to make sure that they are amazed at what you offer them, to help them find solutions to their problems? Of course you do! After all, if you provide them with a “wow!” experience, not only is...
You can hear the virtual clock ticking. Even if you no longer have a face-clock sitting on your desk or wall, second hand moving visibly through the day, you can still feel it. It’s almost like there is a ticking in your head. Or in your gut. Time is...
How well do you really know your ideal prospects and their biggest problem? Are they even aware of the problem that they need to have solved? If they know about the problem, do they know that there is a solution? And if they know that there is a solution “out...
