Working on a new marketing funnel? Struggling to make a new funnel profitable?Well, here’s the most important piece of advice I can give you about going from a brand new marketing funnel to a highly-optimized sales-generating machine.It’s a 9-minute audio...
What’s the saying… I think something like…”The things that come out of the mouths of babes.”Last night, my older daughter Sami (12) blurted something out during a round of glow in the dark mini-golf that sooo nails a mistake lots of...
I first learned the original version of this tactic from legendary copywriter, Gary Halbert. Anytime Gary really wanted to create substantial credibility for a product he was promoting… like if he wanted to be able to say, “As Featured In XYZ...
Prospects evolve over time as they’re exposed to more and more marketing.And marketing messages that once worked to move prospects to buy eventually cease to produce results if they don’t evolve as well.In a prior blog post I talked about the concept of...
Deviance.Distress.Dysfunction.Danger.Those are the 4 things studied and observed in experimental psychopathology (originally established in the Soviet Union after World War II).A psychologist and psychiatrist by the name of Bluma Wulfovna Zeigarnik contributed to the...
This 2 minute video demonstrates a tactic called the Educational VSL Method that trains your prospects to consume your full video sales letters… without any filtering.
