Editor’s note: MFA is pleased to share today’s guest post from Danny Iny, from Mirasee. You’re all pumped up. You’ve got an awesome idea for a digital product, and your research validates that your market wants it. What next? Do you hole up in your bat cave and...
On the white board on the wall to the left of my computer, it says FOCUS ON CRAFTING KILLER OFFERS. What makes for a killer offer? First, it should be brief and straightforward. After your prospect has finally decided to buy your first, tripwire offer, you don’t want...
Social proof. Everyone knows that you have to have it if you want to convert like crazy. And let’s say you have a client who just loves working with you. They even write a great 3-paragraph testimonial that totally knocks it out of the park, and you just know it will...
Editor’s note: Today we welcome MFA Strategist, David Perrera as our guest blogger. On my live Blab! the other night one of our superstar clients, Eddie Coleman, was on with me and asked, “What characteristics do you see among your clients who are really able to...
During one of our coaching calls, one of my clients was struggling to figure out who else might be interested in her message and product. She felt like she had already tried the obvious choices, and she wanted to know where else she could try. Her niche is about how...
How much is a lead – or a customer – worth to you? If someone told you that your leads were going to cost you $7 each, you might initially say, “No! That’s way too expensive!” But if you know that, on average, out of every 100 visitors you will get 5 customers who pay...
