There’s a lot of marketing, especially in the online world, that is very incestuous. What I mean is, even from lots of savvy entrepreneurs, there is a “herd mentality”. People look at what other marketers are doing and just follow in their footsteps. Everyone...
There is a big difference between a marketing campaign on the front end, and a marketing campaign on the back end. That is because there are things you can say to customers that you can’t say to prospects. And there are things you can put in a customer marketing...
If you really know your topic, you need to share it. So on the one hand, you need to be what I call “prolific”. That means that you need to be constantly creating something new for your customers and prospects. Always writing and creating new material, both...
As a teenager I worked in a health food store in Freehold, New Jersey. It was a great part-time gig for me since I was passionate about nutrition and supplementation. One day a mother and her son, DL, came into the store with questions about the son’s nutritional...
Editor’s note: MFA is pleased to introduce you to today’s guest blogger, Danny Iny, from Mirasee You’ve read them before. Blog posts, web pages, and ebooks so generic, they could’ve been written by anybody. Or worse, they read like a textbook: full of...
In early 2015 I was invited to a mastermind meeting in Chicago. Within minutes of arriving I realized I was the odd man out. I was the only pure direct response marketer sitting around the long, rectangular conference table amongst a group of primarily bloggers and...
