Want More Customers? Then You Need A Unique Mechanism.
This is a game changer.
This is one of those game changers that when you get, this forever changed my marketing and today every piece of marketing I do is based on this principal.
The principal that we’re talking about is the unique mechanism. So let’s just define mechanism first.
Mechanism is very simple.
Mechanism is the thing that is within your product or service that allows it to work.
It’s the cause behind how you’re product or service delivers the benefit, the promise, the outcome.
And so today, more so than ever before, what prospects want to know – they not only want to know what your product is going to do for them –
Like what it’s going to change for them, what pain it’s going to alleviate, what good it’s going to give them but they want to know how.
How is your product or service going to deliver the result?
How is it going to deliver the promise?
So that “how” is the mechanism.
Today it is critical that you have what we call a unique mechanism.
A unique mechanism is really nothing more than just –
A unique formula…
A unique system…
A unique ingredient…
A unique algorithm…
A unique element within the product or service that delivers the result.
And before we go into the elements and what makes up a unique mechanism, it’s important to understand that the reason why this is so effective is because it gives prospects one of the strongest emotions that doesn’t get talked about enough within marketing circles, and that’s hope.
The Unique Mechanism Gives Prospects Hope That Maybe This Time Around They’ll Get The Result They Want.
That they’ll lose the weight… that they’ll get the number one ranking on Google.
Why?
Because they’ve tried all the other common mechanisms.
They’ve tried all the other common ways.
They’ve tried all the other methods and they didn’t work.
And so when they see that you’ve got something new unique and different, a new unique mechanism, they now have hope in the promise.
They now have this feeling of hope that “…maybe I can experience this benefit, this thing.”
And so that’s the first thing to understand with the unique mechanism.
The second thing to really understand is that you never want to design a marketing message to get buy-in around a commodity.
In other words, let’s take for example magnesium.
Let’s say you’re selling the mineral magnesium.
You’re selling a magnesium supplement.
Well, if your entire marketing message is about magnesium and the benefits of magnesium and how magnesium has been researched and reported on and doctors love it, all you are doing is creating buy-in from your audience on magnesium, the commodity.
… Which they then can go and go to YouTube and learn more about magnesium.
They can go to Amazon and find a number of magnesium supplements.
They can go to wherever, they can go to Google.
All you’ve done is create buy-in on the commodity and in the process you create what I call the Google Marketing Slap, where somebody’s watching your video, they hear you talking about all these fantastic benefits about magnesium.
They say “thanks,” pause, then they Google “magnesium supplements.”
“Cheaper magnesium supplements”… “inexpensive magnesium supplement”…
And you’ve now blown the sale, not because you didn’t educate, not because you didn’t deliver value, but because you had an ordinary mechanism.
You had a commodity and you never want to market a commodity.
You always want to market your own unique mechanism, your own proprietary mechanism.
So if you found value in what I just shared, I have a book that you’re absolutely going to love.
It’s called Unconverted. Go ahead and grab your copy by clicking the link below.
