Imagine I’ve asked you to sell two cars for me…
One is a brand new 2018 gun-metal Jaguar F-Type coupe…
It’s gorgeous, fully loaded, and outfitted with every bell and whistle.
Value: $90,000.
The other car is a discolored 1973 Volkswagen Thing…
163,000 miles with original parts and no air conditioning.
Oh, and it has a blown gasket.
Value: $7,500.
My instructions to you…
Sell each car for $30,000.
Now let me ask you…
How much marketing and sales skill do you think it takes to sell a brand-new $90,000 Jaguar for just 30K?
Yeah, not a whole lot!
How about the Volkswagen Thing?
How much marketing and sales skill do you think it takes to sell a beat-up $7,500 vehicle for 30K?
Yeah, A LOT!
If you’d even be able to sell it.
With the Jag, it’d actually be difficult to screw-up the sale.
A simple ad on Facebook and maybe a little landing page would likely do the trick.
You wouldn’t have to be a master copywriter…
A slick salesman…
A tech wizard…
Or some marketing automation guru.
And you’d probably have more calls and interested buyers than you could handle.
But, the Thing… man oh man.
You better have some serious chops to sell that bad boy.
Why? What’s the difference between these two?
Simple. The offer!
The offer for the Jag?
Over the top. A no-brainer. A slam-dunk.
The offer for the Thing? Garbage.
Because with every commercial proposition, the offer plays the biggest role in making the sale!
The better the offer, the better sales conversions will be.
The worse the offer, the worse sales conversions will be.
And not just that…
The better the offer, the easier it is to generate those conversions.
There’s an inverse correlation between the quality of your offer and the quality of marketing needed.
A higher quality offer can get away with lower quality marketing.
Because the offer does the heavy lifting.
A lower quality offer requires MUCH higher quality marketing to get the job done.
That’s why the savviest marketers start working on any new marketing campaign by, first, assembling the right offer.
Before choosing the funnel model…
Before writing a headline…
Before setting-up any web pages or doing anything else.
The offer is NOT just your product and price.
Your product is only ONE of seven pieces that comprise the offer.
Just remember, you’re not selling your product…
You are selling your offer!
And your job is to start with a great offer.
Because the offer WILL make or break your entire marketing campaign.
The offer will make your job easy… or brutally difficult.
When assembled correctly — as a S.I.N. offer — your offer can double, triple, even quadruple your sales.
Remember, that stands for:
1. Simple.
2. Irresistible
3. No-Brainer
Many marketers make the mistake of treating the offer as an afterthought…
Something many of them throw together in a few minutes…
And THAT can be the single cause of in-the-toilet sales.
It’s that important… It’s that critical.
So, is your offer a S.I.N. offer?
Is it something your prospects at?
If not, invest time into developing your offer…
I guarantee you, that time will generate a very high R.O.I. for you in the form of It could double or even triple your conversions!
Enjoy,
-Todd
