For Business Growth, Understand The Difference Between These Two Marketing Outcomes
This is a total game changer for any business owner when you get this and approach it the right way.
What I’m talking about here is the front end and the back end in your business.
And, let me first define what front end and back end is, and then I’m going to give you the game changer that can radically speed the growth of your business.
So, when we talk about the front end, we’re talking about all of the marketing that you are doing with prospects, with non-buyers.
The Aim Of Front End Marketing Is To Acquire A Customer
The aim of front end marketing is to generate a new customer, to generate a sale from somebody who has never participated in a transaction with you before, and to get them to participate in that transaction for the first time.
That’s the front end.
The back end is all the marketing that you do with existing customers.
And, the purpose, the objective, the aim of the back end is to generate profit, to deliver more value to your customers, to increase lifetime value.
If you want to grow a monster business, remember this and burn this into your brain:
At the end of the day -
The Goal of Back End Marketing Is To Generate Profit
Lifetime value is the total amount of money that the average customer spends with you.
And so, we’ve got the front end and the back end.
Front end, all the marketing that you do to generate new customers.
The aim, generate the maximum number of new customers.
The back end, all of the marketing that you do with existing customers to continue to deliver value for them, grow their lifetime value to your business, and generate profit.
So if you found value in what it is that I shared in this post, I’ve got a book that you’re absolutely going to love, it’s called Unconverted.
Inside, you’ll discover –
- The secret “driver” behind Rich Schefren’s 29-page report that generated over $3 million in sales – in only 7 days
- How to create buying demand for your product out of thin air
- How to get your prospects emotionally excited about your product
- How to create demand for your product or service where it didn’t exist before without making the “average marketer’s mistake”
- How to establish the beliefs your prospects need to have in order to buy from you
- The #1 deal-breaker in your marketing campaign, no matter how good your headline or ad copy is
- And much, much more!