Maximum Customer Acquisition Requires A Change In Thinking
When it comes to customer acquisition, one of the healthiest things that you can do, one of the best things that you can do to help your business grow is instead of thinking like an entrepreneur or a business owner, to think like an investor.
What do I mean by that?
I mean that you are investing in the acquisition of assets.
Those assets happen to be customers.
And those assets, those customers, have a value today.
What it is that they spend with your company… your business… when they become a customer. And those customers, those assets have a value over the future, a growing value over the future as they spend more and more money with you as they remain a customer.
And the way that I want you to think about this, the game-changing mindset shift for you is to recognize that you’re an investor.
There’s a certain amount of money that you should be willing to invest to acquire those new customers, to acquire those assets today that have a certain value and that have a greater value for you in the future.
You make that little shift when it comes to acquiring customers and you’ll be able to acquire more and more customers at a much faster rate.
Remember, Customer Acquisition Is Really Asset Creation
This is a long game but the reality is that building a thriving business, a business that can change your life, your family’s life, maybe even create generational wealth, that type of business, that requires patience.
Patience is one of those kind of character attributes, one of those skill sets, if you will, that you can develop that can pay off massive dividends for you as an entrepreneur. And it is certainly required in order to grow your business big and fast using this type of an approach as an investment.
So plain and simple, it comes down to this:
All else being equal, whoever can invest the most to acquire a customer will win the game.
At the end of the day, what is going to separate the average from the all-star is the answer to this question: How much are you willing to invest to get a single new customer?
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