It is possible to create demand for a product.
The key is that as an entrepreneur, as a marketer, you’re not going to create desire for a transformation or a result.
Our job isn’t to create that desire within somebody –
To lose weight or to make money or to take a vacation.
Our job with our marketing message is to –
Turn that desire that they already have, to take the desire that the prospect already has, and turn it into demand for your product or service.
And you absolutely can do that with a properly constructed marketing message.
How do you create demand where none exists? For example, if you’re launching a new product or company that nobody knows about…
First and foremost, you need to understand “What is the chief desire within your marketplace that your product or service addresses?”
What is the chief thing that your market wants that your product or service delivers?
It’s important to know that because you’re going to take their desire for the end result and you’re going to really show them how your product or service can give them what they want.
That’s the key to creating demand.
Once you have clarity on what it is that your market wants, what it is that your product ultimately gives them, your job is then to create an education-based message that shows your marketplace how the mechanism behind your product or service will deliver the results.
See, you create demand for your product by introducing your market to a new mechanism, to a unique mechanism.
Then you show them, you demonstrate to them, you educate them on how that new mechanism, that unique mechanism will give them the outcome that they want.
And then you show them how they can get that mechanism when they take advantage of your offer.
And by doing that you’ll take their desire and turn it into demand for your product.
So if you found this information valuable, I’ve got a book that you’re absolutely going to love.
It’s called “Unconverted.” And in it you’ll discover 5 provocative marketing truths being hidden from you and why you’ll never make “big money” without them.