How To Get New Customers For Free Using Paid Traffic

Average Order Value (AOV): The average amount of money a new customer spends with you by the end of your marketing funnel.

* The key to being able to afford more customers - 0:14
* How to make the game of customer generation easier - 0:47
* What to monitor instead of sales conversion rate - 1:20
* The only time we use sales conversion rate for anything - 2:19
* Effective marketing comes down to these three things - 2:38
* The single most important customer acquisition mindset to have - 3:30
* Two parts to customer value - 4:18
* How to know what you can spend to get a new customer - 6:12