What you’re about to read in this blog post completely contradicts what you’ll hear within main stream circles about marketing and business success. Yet, it shares what the savviest direct response marketing veterans and companies know and do to grow businesses...
So, the other day I was goofing around online looking at watches. I happen to be a watch fanatic so I do this frequently (much to my wife's dismay).I hopped over to WorldOfWatches.com and was looking at their Panerai selection.Later, when I hopped over to Facebook to...
Do you ever lose motivation or focus while attempting to build your business? Do you ever experience "entrepreneurial burn out"? If so, this video is perfect for you. It's a tiny excerpt from a live stream I did in late 2012 from the Strategic Profits office in Delray...
Two weeks ago I took my car in to get the oil changed.My wife convinced me to drop my car off at a brand new shop I’d never used before that was right around the corner from the Mexican restaurant we were going to be eating lunch at. They were offering some sort of...
When I was in the sixth grade, about the age of my older daughter Samantha, I was diagnosed with a learning disability. I can’t remember, today, exactly what it was. But, I do remember, quite clearly. going through the testing, observations, and parent meetings.That...
Whether you’re sending traffic to a squeeze-page or straight to a long-form or video sales letter, you must prevent prospects from immediately checking-out mentally when seeing your headline. We call it “preventing mental opt-out”. And it’s what ensures prospects...
In marketing, demonstrating solid and significant credibility is one of the most important things you can do. The following video shows an advanced technique I call Credibility Leverage. You'll see three examples of how the big boys in direct response borrow massive...
The offer you present to prospects is more important than any other single element of your marketing funnel... second to just the list of prospects you’re speaking with. This is why it’s crucial you craft and use the most compelling “offer language” possible when...
Savvy marketers grow and maintain a swipe file cataloged by winning marketing components (i.e. headlines, guarantees, offers, calls-to-action, email subject lines, etc.). Super-savvy marketers also grow and maintain a diverse “substantiation file”. Your marketing...
How much should my marketing budget be? This is a question I get asked at least once a week by new clients. My response almost always catches them by surprise. The beauty of using direct response marketing is that everything is quantifiable. Unlike brand/institutional...
