You are not your prospect. You are not twins. This is one of the biggest problems marketers create for themselves. They write and design copy, webpages, blogposts, products, and more, all while thinking from their own perspective, not from the perspective of their...
In the first part of this short series of articles, I talked about why you need to know what your competitors are saying in the market, so you can begin to understand your market’s level of awareness. In the second part of this series, I shared the pyramid for...
I started our conversation about market awareness yesterday when I shared part of a coaching call with our highest-level coaching clients, the “Mentor to a Million” program. I first shared how important it is to understand the message that your competitors...
I want you to ask yourself the following question the next time you sit down to brainstorm or strategize your next marketing campaign, sales funnel, or offer: “What do my prospects already know?” For example: What do they already know about their problem...
