A Soft Offer does more than just decrease your prospect’s perceived financial risk.
The chance for your prospect to try the product before they pay for it also gives you the opportunity to generate the sale even if your prospect isn’t yet 100% convinced.
It gives you the option of saying, “Even if you don’t believe me yet, you can still put everything I’ve said to test and see for yourself how well it works… before you spend a dime.”
In other words, with a soft offer, your marketing message is given additional leeway which you don’t have when presenting a traditional hard offer.
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