Hey it’s Todd,
As you already know…
I eat, sleep, and breathe customer acquisition and conversions…
But I recognize that the sale isn’t over once a new customer purchases…
It’s not about sales. It’s about what you KEEP after refunds.
That’s why you want to be proactive and intentional with your communications with buyers to make the sale stick.
Here’s what we do in our business and for our clients:
This is one of our buyer stick and refund reduction email sequences.
These get sent out over the course of 32 days.
The thing I want you to notice is that we give unadvertised bonuses…
We let customers know up front, that they will be receiving valuable unadvertised bonuses over the next few weeks.
And this is so important: we don’t just slap together bonuses!
We put together great bonuses.
We want to delight them, to blow them away, to exceed their expectations, and to deliver incredible value.
Keep in mind, this email sequence does two things for you:
1. You deliver unexpected value to your buyers.
2. You’re reminding customers of the benefits of the product and the reasons that drove them to buy in the first place…
So, send them case studies, examples of customer success stories, and things to motivate them.
You’re goal is to be reselling them the whole time.
Here’s one last piece that makes buyers stick and slashes refunds:
We always let customers know that we save the best unadvertised bonus for last…
…and we build curiosity as to why it’s so valuable to them…
We only send them the last ultra-valuable bonus on Day 32, after the 30 day refund period expires.
If you say you save the best for last, then actually save the most epic bonus until the end.
Again, don’t send them junk. Send them great stuff.
That’s how you make the sale stick…
That’s how you reduce refunds…
That’s how you exceed their expectations…
And most importantly…
That’s how you over deliver massive VALUE to your customers.
Enjoy,
-Todd