You’ve heard it before: use emotional triggers in your copy in order to get your prospects to want to buy from you.
But it’s not easy to focus on just ONE emotion. And that emotion must support the ONE Big Idea at the core of your marketing message. Through using this one idea and this one emotion, you can paint the picture of how you want your prospect to feel.
Later in the funnel you can sprinkle in a couple of secondary emotions, but they should be relegated to a few sentences, or a paragraph.
An emotional roller coaster
In today’s post, I am thrilled to share a few minutes of Todd Brown, at his best, as he coaches our premium clients in a private session. In addition to the Big Idea, Todd tells us how you want to give a rock solid argument, so your prospect can really believe the promise and even visually experience the promise. They need to allow themselves to get wrapped up in the emotional roller coaster of your offer.
Todd reminds us that you are not really selling the product; you are selling the offer and how it makes your prospect feel.
Todd really had a lot to say about how to integrate emotions into your Big Idea!
It’s your turn! What is your Big Idea, and what is the ONE emotion you are focusing on for your offer? Please share below!
