There’s one number which determines how fast your business grows?
Your Maximum Allowable Acquisition Cost – how much you’re willing and able to invest to acquire a new customer.
And all else being equal, the entrepreneur who can and does invest the most, wins.
So stop thinking about how you can reduce your traffic costs. And, instead, think about how you can increase the value of a customer. Both, their day one value and their lifetime value.
The higher your Maximum Allowable Acquisition Cost, the faster you’ll grow.