This is a little one-hour preview training I did for Ken McArthur prior to JVAlert Live in Arlington, Virginia.
It’s all about the importance of strategizing, engineering, and optimizing a customer acquisition marketing funnel for your business.
Some of the topics covered:
- The FLAW in how most internet marketers have been taught list-building
 - How you create long-term stability and consistency in your business
 - The most important customer acquisition metric in your business (and how to monitor it)
 - How to determine what you can afford to spend to generate a visitor to your website
 - The only scalable form of traffic on the entire internet
 - How to boost the average value of every visitor to your website
 - … and more
 
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