One of the hottest trends in marketing right now is the “free plus shipping” offer for a book. If you aren’t familiar with how the offer works, you may be confused about how people make a profit when they are sending you a book for free. Yes, you charge a little more...
In this recording from a coaching call that we did with our high-level clients, I wanted to clarify the way to run a split-test. The key point is you have to be careful not to AVERAGE the numbers from your split tests. You need to look at them separately. Listen...
Numbers, numbers, numbers. You MUST know your numbers. You must know how many are clicking, what they are clicking on, and which clicks lead to sales. People ask me all the time, “Can I just use the conversion pixel on Facebook, and can I use the opt-in numbers in...
It’s important to really understand how to employ Robert Cialdini’s principles of persuasion in your launch. And as I repeat frequently, it’s also important to understand the difference between strategy and tactics. For instance, many people try to use the tactics of...
Start on a higher level. What?? I hear you ask. Is this some woo-woo stuff?? No, not at all. I’m talking about starting at a higher level regarding your strategic objective. As you first think about creating a product, ask yourself, “What’s the strategy behind this...
