Engineering Your Funnel, Optimizing Your Funnel
Specifics sell. Vague generalities do not.This is an accepted and well-established marketing principle. And for good reason.Specificity, used correctly, makes your marketing message more believable.Yet, when applied incorrectly, specificity can actually damage the...
Engineering Your Funnel, Optimizing Your Funnel
Editor’s note: MFA is pleased to share this article and case study from guest author, Justin Devonshire about marketing and sales funnels for live events. Do you have a high-ticket service you’d love to sell to the masses? Perhaps you’ve wanted to hold your own live...