Information marketers are routinely instructed to build out a “product ladder” as the primary vehicle to move new customers from low-value to high-value and as a way to routinely increase average lifetime customer value (LCV).Totally sound guidance.However, where this...
If there’s one thing I’ve learned in more than a decade marketing online it’s this…Every recommendation you hear or get about something that’s “killing it” in terms of conversions… you need to test and prove for...
This is a 3-minute audio clip taken from the most recent Marketing Funnel Automation Coaching Program private weekly call. Listen as I explain the difference in the way the pro level marketer looks at tactics and strategies compared to the way the average, typical...
“Given two similar rewards, humans show a preference for one that arrives sooner rather than later.”That’s the start of the Wikipedia definition of Hyperbolic Discounting.And, when Hyperbolic Discounting is understood and leveraged properly, it will...
