They say… more people are willing to take an action out of “fear of loss” than they are out of “possibility of gain”. Meaning: the average person is more likely to take an action to prevent $100 from being taken out of their bank account than they are to get an...
This is what I was taught when I first started online about what deserved my marketing focus. It was wrong then. And it’s wrong now. It’s what I call the Big Backend Marketing LIE! [leadplayer_vid id=”5193AE65BA96B”]
This is a little one-hour preview training I did for Ken McArthur prior to JVAlert Live in Arlington, Virginia. It’s all about the importance of strategizing, engineering, and optimizing a customer acquisition marketing funnel for your business. Some of the...
I believe the concept of list building, as commonly taught within the internet marketing community, is a distortion (and misunderstanding) of the concept and objective of direct response lead generation (DRLG), sometimes referred to as 2-step marketing.The result of...
Below is a little example of what I did to improve one client’s sales letter copy for a direct mail campaign.The same process and methods can be used for any sales letter, email, webinar, teleseminar, or VSL script.Question: What do you think about the second...
