Robert Cialdini, the author of the book Influence: The Psychology of Persuasion, really brought to light the idea of “social proof” for many marketers. Unfortunately, in an attempt to provide the needed positive social proof in their marketing, many marketers...
I’m shocked at what some parents allow their early teenage daughters to do. With two young daughters of my own (Samantha, 11 and Gabriella, 9), it upsets me to hear the perspective some parents take with their parental decisions and choices. Oddly enough, it’s this...
I’ve been told this is one of the most accurate explorations of what it takes – in the real world – to be a leader in your online business. You won’t hear any fluff or theory. Based on over 12 years of in-the-trenches management, leading a team...
Joint ventures can give your business tremendous leverage. They can give you valuable access to other entrepreneurs’ tribes. Give you instant trust and credibility. And, provide one of the fastest ways of growing your customer-base with little risk. However, some...
For most online marketers, the opt-in page (commonly referred to as a squeeze-page) serves as the entry point of their marketing funnel for interested prospects. And, while most marketers have been taught the concept of offering some type of “lead magnet” as an...
