Salesmanship 101 teaches us that at the root of every transaction is the exchange of value. That’s why a compelling offer must always include a substantial value proposition. The problem arises, though, when marketers build their offers around the illusion or...
For every claim or promise you present throughout your marketing, you need to provide a minimum of one proof element. Often, more. There are at least 11 different proof elements you can use. One of the more powerful is the Dramatic Demonstration. The entire commercial...
In a previous blog post I shared a video excerpt about the necessity of understanding Market Sophistication before creating any marketing funnel. As a quick recap: prospects evolve as marketing and advertising messages progress. As prospects see and hear bigger and...
Okay, so it’s time for a little rant. As someone who teaches and coaches online marketers how to create profitable marketing funnels, it saddens and irritates the heck out of me to see marketers being sucked into the lie of 1-click marketing funnel themes,...
