Create Desire in Your Prospects Without Being Salesy

Engineering Your Funnel

Editor’s note: Today we are thrilled to begin offering you extra value by introducing you to other great marketers who have new perspectives on how to grow your business and your impact. From us here at MFA, this is one of the best ways we know to make sure you...

The Secret Of The Minimum Viable Funnel (MVF) (Part 3 of 5)

Engineering Your Funnel, Optimizing Your Funnel

Today we continue with our five-part series on the E5 Funnel Architecting Framework. By this point you should have at least a basic level of understanding of the first two stages of E5: (1) Examine and (2)Engineer. In our third stage, we put your new funnel to the...

How To Construct The Perfect Marketing Funnel Message (Part 2 of 5)

Engineering Your Funnel

Yesterday we discussed Stage #1 of the E5 Funnel Architecting Framework – Examine. You’ll recall: It’s by no means pretty or sexy… But, as I said, Stage #1 is where the magic begins when creating a profitable marketing funnel. Because...

The E5 Funnel Architecting Framework (Part 1 of 5)

Engineering Your Funnel

Today I want to begin to share with you the most reliable and predictable way I know to engineer a wildly profitable marketing funnel. It’s a process that’s been developed, honed, and darn near perfected over the last 24 months as I’ve...

The Irresistible Marketing Frame

Engineering Your Funnel

I was recently propositioned by an excessively perky, enthusiastic high school student.  Let’s call her Mindy. Wearing some sort of school club t-shirt, and oozing school spirit, she immediately struck me as one of those kids who will be the next class...

The “Friendly Nudge”

Engineering Your Funnel

Try this at the end of your next VSL, sales letter, or series of marketing videos. Some copywriters refer to it as “The Friendly Ultimatum”. I like to call it the “Friendly Nudge”. It’s a method of pushing on-the-fence prospects off the...