In a previous blog post I shared a video excerpt about the necessity of understanding Market Sophistication before creating any marketing funnel. As a quick recap: prospects evolve as marketing and advertising messages progress. As prospects see and hear bigger and...
Okay, so it’s time for a little rant. As someone who teaches and coaches online marketers how to create profitable marketing funnels, it saddens and irritates the heck out of me to see marketers being sucked into the lie of 1-click marketing funnel themes,...
Despite what many marketers have been led to believe, the biggest reason for failure and struggle online is NOT due to a lack of marketing know-how, missing technology components, outdated tactical marketing methods, or a misunderstanding of sound marketing...
Living in South Florida, I’ve been fortunate and blessed to be part of dozens of informal, impromptu “mastermind meetings” and business discussions with some extremely sharp and shrewd marketers and entrepreneurs.I’m talking about sharing and...
To create a wildly-profitable marketing funnel, you must… MUST… start by understanding your market’s level of sophistication. It starts by assessing what they’ve seen before in the way of advertisements, marketing, and offers. This video...
