Profitable marketing is all about delivering the right message to the right prospect at the right time.And, the more targeted your marketing message is to your prospects needs and desires, the greater your conversion rate will be.This is why segmenting your prospects...
I want you to ask yourself the following question the next time you sit down to brainstorm or strategize your next marketing campaign, sales funnel, or offer: “What do my prospects already know?” For example: What do they already know about their problem...
Regardless of how intricate your sales funnel is… what medium you use to communicate with prospects… what your product or service is… or how high or low your price-point is… you need to make sure you clearly answer three questions for your...
It’s truly amazing how one single letter in your headline or copy can completely alter the success of your sales funnel. Let me give you one example of how one letter… accidentally put into a headline… bumped response by about 300%. Years ago, there...
