Editor’s note: MFA welcomes Lisa Sasevich as our guest blogger today. As the Queen of Sales Conversion, among other things, I teach people how to make Irresistible Offers™ so they can move people into their programs and services on-the-spot without being salesy....
Editor’s note: MFA is pleased to share this article from guest blogger, Danny Iny, CEO of Mirasee. It’s the end of another long day. You’re spent; your brain has stopped dead on its tracks. Do you look at your calendar with a sigh of accomplishment? Or regret...
If you are missing these two simple steps at the end of your JV partner’s launch, you could be missing out on more money down the road. Here’s the scenario. You agree to help a partner with their launch. It seems like a good fit with your audience. You start sending...
If you have ever had a pet hamster, or a pet gerbil, you will know the sound of the exercise wheel, spinning vigorously, crazily, throughout the night. And if you haven’t had a pet rodent, you can still see them at pet stores to get a picture of how they seem to run...
Going to the dance without a partner means you could do a lot of standing around, watching everyone else. The same thing holds true as you grow your business. Without good partners, you are going to end up watching everyone else a lot of the time. So if you don’t have...
It’s a beautiful thing. Numbers, that is. Data. I love that it’s all so scientific. And the beautiful thing for those of us in the direct response business is that it’s not just institutional advertising. You run an ad, and then you see the response; you see how the...