How understanding your competitors helps you clarify your market (Part 1 of 3)
An incredibly important part of your funnel – that you just simply have to get right – is understanding marketplace sophistication. Without this understanding, you won’t be able to captivate and engage your prospects, and you won’t be able to turn them into paying...How To Scale Your Marketing Funnel Like A Pro! (Part 5 of 5)
Okay, let’s put a bow on this baby. It’s time to wrap up our series on the E5 Funnel Architecting Framework. As a recap, here are the first four stages: Stage #1: Examine Stage #2: Engineer Stage #3: Evaluate Stage #4: Enhance Now, let’s talk about...How To Turn A Mediocre Marketing Funnel Into A Powerhouse Producer For You (Part 4 of 5)
We’re in the homestretch of our series on the E5 Funnel Architecting Framework. From our first three essays, you should now, at least, understand the following: 1. Before writing a single word of copy you need to thoroughly examine and understand: the prospect,...The Secret Of The Minimum Viable Funnel (MVF) (Part 3 of 5)
Today we continue with our five-part series on the E5 Funnel Architecting Framework. By this point you should have at least a basic level of understanding of the first two stages of E5: (1) Examine and (2)Engineer. In our third stage, we put your new funnel to the...Oh NO! The “Marketing Funnel Google Slap”, Now?
You’ve heard of the Google Slap, right? That’s where Google boots advertisers out of their Adwords system for doing something Google deems “bad”. But, what about the other Google Slap? The Google Slap that regularly happens to marketers with a...
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