Todd Brown's Marketer's Mind Memo

"You can't fit a square peg into a round hole."

I've shared this... and reminded my wife of this... numerous times. 

In the usual context it means: when something doesn't fit, don't try to force it. 

With my wife, it usually refers to accepting people for who they are. 

Take me for instance...

I'm an introvert. And that's putting it mildly.

While I'm fine speaking on stage in front of thousands of people, I'm awkward and uncomfortable and strained in smaller social settings. 

I don't do well with intimate get-togethers, parties, BBQ's, outings, etc. Unless, of course, I'm with family or close, close friends.

But, it takes work for me. And it's exhausting. With significant alone time needed afterwards to recover. 

And I know... it's not the people at these gatherings...

It's me. 

It's who I am.

A square peg.

And that's okay, as long as I'm not forcing myself to try to fit into a round hole.

Square pegs go in square holes; round pegs go in round holes. 

Same applies to you. 

You should never feel guilty about who you are. Nor should you ever feel pressured to try be someone else. 

Despite what we see on social media, you don't have to be a 5am riser, super-organized, goal-setting, working 24-7 beast to achieve your business ambitions. 

And you certainly don't have to be that extrovert, life of the party type. 

No. You just have be you... and be committed. 

There is no good or bad shape. No right or wrong shape. 

Only the shape you are right now. 

So, be you. Do you. And be cool with it. 

With that, let's get to this week's goodies...


  • Understanding the Measurement That Matters Most

    I'm a big advocate of Management by Objectives.

    I really can't even imagine trying to grow a business, manage a team, and execute marketing campaigns without the use of numerical, objective targets and measures. 

    This is a great little overview article on the value of these numbers. And how to use them to drive performance... while keeping them simple. 

  • How to be resilient

    If you don't consider yourself someone who's "tough"... or... you'd like to increase your "toughness", this is for you. 

    All about how you deal with, and overcome, challenges that confront you throughout your life. 

  • 5 Differences Between Happiness and Meaningfulness

    I love this little article.

    I believe... if more people pursued having a meaningful life, rather than purely a happy life, they'd be... well... much more fulfilled. 

    It's worth the few minute read. 


A picture of Profit First Book

This book really should mandatory reading for all new entrepreneurs. Veterans as well. 

Profit First is all about how and when to take profits out of your business. But, it flips the conventional approach on its head. 

It's super-simple. But, everyone I know who's implemented the methodology has found it to be a total game-changer. My company included. 

Get it. Read it. Implement it. Then report back to me in a few months. 

You can thank me then. 


Screenshot of Todd Brown Training His Marketing Team

This week on our internal marketing training...

I walked the team through an example of how to turn an ordinary idea into an extraordinary idea. 

As you know, the quality of your marketing idea will have a significant impact on your ability to get attention and drive traffic into any campaign.

Every extraordinary idea... every Big Marketing Idea... starts out as an ordinary idea. Usually, as something... meh.

It's your ability to find a new, unique angle, hook, story, or perspective on the ordinary idea, which can lead to a captivating, extraordinary version of it.

On this week's Team Training, I showed the ordinary version of an idea, then the extraordinary version.  


  • Before we can find and develop an extraordinary marketing idea, we need to gain clarity on the ordinary idea, first. We don't jump right to the extraordinary idea. We start with the ordinary, then dig, dig, dig, to find the seed of something we can possibly turn into a Big Marketing Idea.

  • All extraordinary marketing ideas are found and developed. They don't come to us in a flash of inspiration. They're not found in our head, but through the E5 Examination process. And they almost never come fully formed. 

  • While extraordinary marketing ideas get us attention because they're unique and different, they're not the differentiation which produces the conversion. Having a different idea (i.e. extraordinary) generates attention; having a different mechanism (i.e. Unique Mechanism) generates the conversion.

👉🏼 NOTE: If you want the full, unedited recordings every week from these marketing trainings I do with my team, go here


This question was posted, in response to a video I shared about customer retention, inside the MFA Nation Facebook Group...

Screenshot of a Marketing question from inside the MFA Nation Facebook Group

Below is my answer...

Screenshot of Todd Brown answering a marketing question

If you're not in the group with us yet, you're missing out.

Go here and join us.

Brand New E5 Method Book & Bundle - FREE!

Just cover shipping & handling


A picture of Todd Brown Teaching Marketing

Why do lots of entrepreneurs struggle to gain any significant traction with the growth of their business? 

The reason... and the solution... is what I share in this video. 

What you'll see is a clip from a presentation I gave to kick-off our most recent annual TOP ONE Mastermind™ Retreat. Pre- you know what. 

Watch the video

Then ask yourself, "Am I making this one mistake in my business right now?"


Picture of Hashbrown, Todd Brown's Cat

This is Hashbrown, our Havana Brown cat.  

We found him as a kitten outside an ice cream shop a few years ago. He was in the bushes alone, crying. 

We've never been cat people -- always had dogs -- so we didn't intend on keeping him.

But, nobody else wanted him...

And, over the few days we were looking for a home for him, he bonded with Oreo, our black and white pit bull. 

So, he became a permanent member of the Brown family. 

He's a total love. 

His favorite thing? 

Water. From the tap. 

Turn on any faucet, anywhere in the house, and Hashbrown comes running.


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