Marketer’s Mind Memo – Issue #31

Marketer’s Mind Memo – Issue #31

I'm absolutely exhausted...Intellectually, emotionally, and physically. For the last several weeks I've been knee-deep in the most audacious project of my entire two-decade entrepreneurial journey.In a nutshell: I've been documenting everything... and I mean...
Marketer’s Mind Memo – Issue #30

Marketer’s Mind Memo – Issue #30

The Clubhouse app was all the rage.It's still getting buzz.But I don't think it'll last. Even after it's no longer invite-only. It's already on the decline. And I predict Clubhouse will be just another social platform. And not a wildly popular one.Maybe I'll...
Marketer’s Mind Memo – Issue #29

Marketer’s Mind Memo – Issue #29

I shared this strategy while being interviewed by Jeff Walker about a decade or so ago.  Someone who watched that interview then used the same strategy effectively on me.  And the same strategy still works like crazy in 2021. What I'm talking about...
Marketer’s Mind Memo – Issue #28

Marketer’s Mind Memo – Issue #28

I filmed a commercial once. Had a producer, director, full cast, rented two locations for the set, even paid to have a rare monkey on hand.It turned out horrible.  "We're not going to actually release this to the public are we," asked one team member...
Marketer’s Mind Memo – Issue #27

Marketer’s Mind Memo – Issue #27

One of my hobbies is trading stock options.I say it's a hobby cause I'm not very good at it. My one brokerage account set aside just for options doesn't move a whole lot in any one direction. Kinda just fluctuates.  But, I do it more for fun than anything....
Marketer’s Mind Memo – Issue #26

Marketer’s Mind Memo – Issue #26

This week -- Wednesday thru Friday -- was our first quarterly TOP ONE Mastermind™ Experience.Mark Ford, the legendary direct marketing ad man, joined us for a bit.I'm honored to call Mark a friend and mentor.He first exposed me to the Big Marketing Idea many...