You want to help your prospect stay on track and keep moving through your funnel. To do this, segment your marketing by using pixels. If you haven’t been doing ads for a long time, I know that thinking about retargeting may cause you to break into a cold sweat. But...
Editor's note: MFA is pleased to share this article from guest author, Lisa Sasevich. People often ask me how I manage to have it all. How do I have time for my "passion projects," such as: putting together a collaborative book to support my clients in gaining...
I know this isn’t you, right? But the biggest problem most marketers face is they just don’t invest the time to flesh out a clear, compelling big idea. They throw together a lousy idea, then think the way to improve it is to load it up with hype-y copy or false...
Yes, it’s easier to market a $7 tripwire than a $1,500 course. But we’re not going to do things just because it’s easier. When you have a great story and a great product, you can start your funnel with a $1,500 product. Go ahead and put it on the front end. I know...
Editor’s note: MFA is pleased to share this article and case study from guest author, Justin Devonshire about marketing and sales funnels for live events. Do you have a high-ticket service you’d love to sell to the masses? Perhaps you’ve wanted to hold your own live...
Riddle: What’s the difference between a tree and a business? Answer: If a tree falls in the woods, and no one is around to hear it, it still falls. But if a business has a solution to solve a problem, and no one is around to know about it, the business didn’t really...
Editor's note: MFA welcomes Lisa Sasevich as our guest blogger today. As the Queen of Sales Conversion, among other things, I teach people how to make Irresistible Offers™ so they can move people into their programs and services on-the-spot without being salesy. In...
Sam and his family decided to move west to create a new life for themselves. So he hitched his two horses to his only wagon. Then he filled the wagon with sacks of food, blankets, tools, and other supplies. He piled pots and pans into the wagon, and they banged...
Do you remember when you were in high school and you went to a party in another town? Once you got to the party, you looked for the friends from your own town. They were the people with whom you felt most comfortable. You knew what to expect from them, and they knew...
Editor's note: MFA is pleased to share this article from guest blogger, Danny Iny, CEO of Mirasee. It’s the end of another long day. You’re spent; your brain has stopped dead on its tracks. Do you look at your calendar with a sigh of accomplishment? Or regret that you...
