You are not your prospect. You are not twins. This is one of the biggest problems marketers create for themselves. They write and design copy, webpages, blogposts, products, and more, all while thinking from their own perspective, not from the perspective of their...
Editor's note: MFA is pleased to share this article from guest blogger, Lisa Sasevich. Part of my expertise lies in recognizing systems and patterns, breaking them down, figuring out how they operate, and then teaching others how to replicate those systems in their...
That is the headline one of my MFA students shared with me. He wanted to know if it was a big idea. My answer? Yes, it IS a big idea. It’s brand new, totally unique, and different. I’ve never heard of anyone else talking about an 84-year-old secret in a silent film....
Sometimes you want to compare apples to apples. And sometimes you want to compare them to oranges. In a recent article we talked about how to set up a frame of reference when telling your prospects about the price of your product. We’ll explore that concept a little...
Despite what many people may believe, the majority of extremely successful online marketers do not use a trip wire. Even though they often teach YOU to use one. Here’s why I don’t think it is always the best strategy to use. Look at offers from people like Rich...
In a previous post I shared how to teach your prospects effectively in video 2 of a video series so you leave them hungering for more from you. Video 3 is the next step. In video 3 you want to share the experience of using your product or service. Almost as if you are...
Editor’s note: MFA is pleased to share today’s article from guest blogger Justin Devonshire. We hope that if you are one of those solopreneurs, or small business people, who is working long hours, with too little time for LIFE, that you will find real value in...
When teaching your prospects in a video sales funnel or in a webinar, you want to be strategic about what you teach. You don’t want to be vague, because that will leave them frustrated and not trusting you. Instead, you want to provide terrific, specific value. Enough...
Many people love to use the four-part video series as a way to launch a product. It IS a great tool, but if you don’t know what to present in the videos, you will lose sales. Let’s take a closer look today at video two, one of the trickiest videos to create. Video two...
I love content. Because I love ideas and concepts. Even more though, I love content marketing. In fact, it’s called education-based marketing for a reason. Because you are using content that educates while you are marketing. And I mean ALL content that you send out...
