One of the hottest trends in marketing right now is the “free plus shipping” offer for a book. If you aren’t familiar with how the offer works, you may be confused about how people make a profit when they are sending you a book for free. Yes, you charge a little more...
In this recording from a coaching call that we did with our high-level clients, I wanted to clarify the way to run a split-test. The key point is you have to be careful not to AVERAGE the numbers from your split tests. You need to look at them separately. Listen...
Numbers, numbers, numbers. You MUST know your numbers. You must know how many are clicking, what they are clicking on, and which clicks lead to sales. People ask me all the time, “Can I just use the conversion pixel on Facebook, and can I use the opt-in numbers in...
It’s important to really understand how to employ Robert Cialdini’s principles of persuasion in your launch. And as I repeat frequently, it’s also important to understand the difference between strategy and tactics. For instance, many people try to use the tactics of...
Start on a higher level. What?? I hear you ask. Is this some woo-woo stuff?? No, not at all. I’m talking about starting at a higher level regarding your strategic objective. As you first think about creating a product, ask yourself, “What’s the strategy behind this...
Editor's note: MFA is pleased to share today's article from guest blogger, Lisa Sasevich. If you’re like most people who plan to make an offer via a live presentation, teleseminar or webinar, or even during a one-on-one consultation, you worry about the last 15...
If you are new to doing a product launch, there are a lot of “little things” that you may not know about. Chief among these little things are payment options for the buyer, and payout plans for your affiliate or JV partners. We’ll take a look at both of these today....
Pricing your product requires both a little bit of art, and a lot of science. When I first started online, many moons ago, I was in a massage therapy niche selling business-building products to massage therapists. This was pre-video, so everybody at the time was...
Watch this Scope Episode to learn the secret of "Acquisition Aggression" for growing your online business big and fast. This is exactly how the biggest direct response companies are able to experience such explosive growth.
A lesson on how to promote an affiliate product and get it past Facebook’s Terms of Service. Part 2. See Part 1 here. In yesterday’s post I shared the first of several strategies we used to promote an affiliate product, Russell Brunson’s book, DotCom Secrets. Here are...
