When I was at Strategic Profits, we were running an evergreen webinar that, at one point, was producing $80 per registration. Then all of a sudden it started to dip and things just started to get wacky. A lot of people started telling Rich (Schefren), “You need to...
How much is a lead – or a customer – worth to you? If someone told you that your leads were going to cost you $7 each, you might initially say, “No! That’s way too expensive!” But if you know that, on average, out of every 100 visitors you will get 5 customers who pay...
There's a lot of marketing, especially in the online world, that is very incestuous. What I mean is, even from lots of savvy entrepreneurs, there is a “herd mentality”. People look at what other marketers are doing and just follow in their footsteps. Everyone...
If you've ever taken a dog for a walk in the woods and then turned around to go back home, you can tell that they know exactly where to go; they know exactly what they are looking for. You can see them use their noses to track where they have been, and where they are...
There is a big difference between a marketing campaign on the front end, and a marketing campaign on the back end. That is because there are things you can say to customers that you can't say to prospects. And there are things you can put in a customer marketing...
If you really know your topic, you need to share it. So on the one hand, you need to be what I call “prolific”. That means that you need to be constantly creating something new for your customers and prospects. Always writing and creating new material, both...
Have you ever imagined actually finding a message in a bottle on the beach? It would be cool, right? But if you were to open it, you would find that the message isn't for you. What do you do with it then? This is an excerpt from a coaching call with some of our...
When direct response marketers fail, it’s often because they don’t understand how to calculate what they can afford to spend on the front end. In fact, they think that the front end is where they make their sales and profit. This is just plain wrong. The front end...
As a teenager I worked in a health food store in Freehold, New Jersey. It was a great part-time gig for me since I was passionate about nutrition and supplementation. One day a mother and her son, DL, came into the store with questions about the son’s nutritional...
Editor's note: MFA is pleased to introduce you to today's guest blogger, Danny Iny, from Mirasee You’ve read them before. Blog posts, web pages, and ebooks so generic, they could’ve been written by anybody. Or worse, they read like a textbook: full of information but...
