In early 2015 I was invited to a mastermind meeting in Chicago. Within minutes of arriving I realized I was the odd man out. I was the only pure direct response marketer sitting around the long, rectangular conference table amongst a group of primarily bloggers and...
When you are crafting upsells from your main offer, there are several pitfalls you need to avoid in order to maximize your sales. I will show you how to implement these tactics the right way instead! Know where your “bump offer” comes, and how to price it. (See this...
In this back-and-forth conversation with one of our coaching clients, we are talking about the “free plus shipping” offer that has become popular recently. If you don’t do this right, the whole thing will fall apart! Client: I want to use Facebook ads to send people...
When it comes to doing business, it is absolutely critical to put your client first. Always appreciate them and never take them for granted. Below is an excerpt of a coaching call I did with my high-level clients, where I share with them how to do this well, and why...
MFA is very excited to introduce you to guest blogger, Mary Agnes Antonopoulos, an expert in organic social media. She is so well-respected by some of the biggest names in the industry, she doesn't even need a website to stay busy! Check out her live event invitation...
In this conversation from one of our high-level coaching calls, I am speaking to a client who had a low registration percentage from her house list, but a pretty good conversion rate. Check out what I share regarding a great GoToWebinar hack to boost your attendance,...
This is the continuation of an earlier article where I am sharing the introduction to my Entrepreneurial Planning Process. If you do the things I share in this training, you will be able to massively scale and grow your business in 2016! But check it out here before...
Below is a portion of a training I gave recently about The Entrepreneurial Planning Process to create monster growth and help you scale your business in 2016. If you would like more information about this program, be sure to click here before 11:59 on Dec. 31, 2015!...
Yesterday I shared how to start to “peel back the onion” so you can get to “the benefit of the benefit” when approaching your prospects. Here is the rest of that conversation. …The third benefit to share with your prospects is the emotional benefit. What is the...
Here is a conversation I had recently with our highest-level private coaching clients about what really motivates your prospect to buy. …I want to look at the “benefit of the benefit”, the deeper benefits. I want to peel back the onion to the underlying motivator, the...
