Editor's note: We are very excited to welcome back guest blogger, Lisa Sasevich! If you want to be paid well for what you do, your offer must motivate people to take action. You want your prospective clients to find your offer so irresistible that they gobble it right...
Below is a recording excerpt from one of our high-level coaching sessions. In this excerpt, I share why it is critical to take subjectivity out of your day-to-day business decisions. For instance, if you think you wrote a good article, or a good VSL, who says? I mean,...
In yesterday’s post about growing your company, I challenged you to get out of the mindset that you don’t have enough money to hire people to help you and do the activities for which you are least suited. Today, as we continue this conversation, we’ll go to the next...
It can feel really scary to decide you are ready to hire people to do some of the work that you have been doing yourself. The thing you need to understand though, is that your business won’t be able to grow if you don’t hire people. In this 2-part series, I share part...
The following excerpt is from a coaching call I had with our highest-level private clients last summer when we first started hiring a slew of new employees. Because we are still looking to hire new amazing people, it seems like a great time to share my thoughts on...
Starting in my early twenties, I worked at a chain of health clubs in New Jersey. I stayed there for almost thirteen years. Throughout that time, I learned and studied salesmanship under a master salesman. It was there that I first learned about key sales tactics: the...
When I was a teenager growing-up on the Jersey Shore in the late 80’s, I’m embarrassed to admit, life was all about three things: Weight training and “getting jacked” Baby oil mixed with iodine for the perfect tan Amping-up my car stereo for the loudest, deepest bass...
I wouldn't say it was a secret conversation. But, it was certainly a private conversation. It was a call between my friend, Rich Schefren, and one of the foremost experts on the topic of persuasion and influence in marketing. Let's call him Rodney. That's not his...
In the first part of this short series of articles, I talked about why you need to know what your competitors are saying in the market, so you can begin to understand your market's level of awareness. In the second part of this series, I shared the pyramid for...
I started our conversation about market awareness yesterday when I shared part of a coaching call with our highest-level coaching clients, the "Mentor to a Million" program. I first shared how important it is to understand the message that your competitors are sending...
