An incredibly important part of your funnel – that you just simply have to get right – is understanding marketplace sophistication. Without this understanding, you won’t be able to captivate and engage your prospects, and you won’t be able to turn them into paying...
Education-based marketing - or EBM - is the basis for all of our marketing efforts at MFA, and the core of everything I teach my coaching clients. It's what will put cash in your pocket (and in your bank account!). Below is a transcript of part of a coaching call I...
In Marketing 101 we learn that it is important to tap into your prospect's emotions because that is how we make buying decisions. These emotions include fear (financial collapse, poor health, impending doom of some sort), as well as desire (wanting to belong, have...
Yesterday you learned a bit about the unique mechanism in marketing The unique piece, part, component, aspect, process, or system within your product or service that delivers the results and fulfills the marketing promise for the prospect. And how - when used properly...
It was 1988. Arthur Bach was worth over 750 million dollars – old family money, all inherited. He lived in a palatial, Trump-style apartment on Park Avenue in Manhattan. Required pampering around the clock by white-gloved servants. Refused to go anywhere without being...
Guest Post: Dave Perrera, MFA Funnel Strategist “SEO is for suckers”. I’ll never forget the day he said that to me. I had just recently left my company of 10 years, where I had managed over 50 people at one point in time; I was ready to venture out into the world of...
Editor's note: Today we are thrilled to begin offering you extra value by introducing you to other great marketers who have new perspectives on how to grow your business and your impact. From us here at MFA, this is one of the best ways we know to make sure you find a...
Okay, let's put a bow on this baby. It's time to wrap up our series on the E5 Funnel Architecting Framework. As a recap, here are the first four stages: Stage #1: Examine Stage #2: Engineer Stage #3: Evaluate Stage #4: Enhance Now, let's talk about our final stage......
We're in the homestretch of our series on the E5 Funnel Architecting Framework. From our first three essays, you should now, at least, understand the following: 1. Before writing a single word of copy you need to thoroughly examine and understand: the prospect, the...
Today we continue with our five-part series on the E5 Funnel Architecting Framework. By this point you should have at least a basic level of understanding of the first two stages of E5: (1) Examine and (2)Engineer. In our third stage, we put your new funnel to the...
