Yesterday we discussed Stage #1 of the E5 Funnel Architecting Framework - Examine. You'll recall: It's by no means pretty or sexy... But, as I said, Stage #1 is where the magic begins when creating a profitable marketing funnel. Because it's where we uncover all the...
Today I want to begin to share with you the most reliable and predictable way I know to engineer a wildly profitable marketing funnel. It's a process that's been developed, honed, and darn near perfected over the last 24 months as I've personally guided the...
You've heard of the Google Slap, right? That's where Google boots advertisers out of their Adwords system for doing something Google deems "bad". But, what about the other Google Slap? The Google Slap that regularly happens to marketers with a VSL or sales letter?...
Over my years of being in the direct response marketing industry, I have learned some valuable lessons, that have completely changed the way I run my business. At MFA Live, I shared a series of the most important marketing lessons I have learned by being friends with...
I was recently propositioned by an excessively perky, enthusiastic high school student. Let's call her Mindy. Wearing some sort of school club t-shirt, and oozing school spirit, she immediately struck me as one of those kids who will be the next class president. You...
Try this at the end of your next VSL, sales letter, or series of marketing videos. Some copywriters refer to it as "The Friendly Ultimatum". I like to call it the "Friendly Nudge". It's a method of pushing on-the-fence prospects off the ledge and into action. It's...
"Never underestimate the task at hand when it comes to moving prospects to buy. It takes extreme, extraordinary measures to compel people to act.” ~Todd Brown Wow! MFA’s first-ever large-scale live event was a total success last week! MFA Live 2015 had attendees fly...
You’ve heard it before: use emotional triggers in your copy in order to get your prospects to want to buy from you. But it’s not easy to focus on just ONE emotion. And that emotion must support the ONE Big Idea at the core of your marketing message. Through using this...
Do you remember when you were in school, and you missed a few days in a row? Maybe you were sick, or you attended a special family gathering. When you got back to school and went from class to class, you began to feel panic rising in your stomach as you went through...
When I go out hunting, I bring only a camera; no gun. I’m just looking for some evidence of wild creatures in the woods, so I can go “oooh!” and “ahhh!”, and show off some great pics! People who really know what they are doing know how to look for signs of the...
