Yesterday, in Part #1, we began our series on the 4 criteria/objectives of great upsell offers by talking about how:1 - Great upsell offers increase your average order size 2 - Great upsell offers increase the speed of customer indoctrinationToday, we’re going to talk...
When engineering add-on/upsell offers, average marketers only consider one objective - increasing average order size.Savvy marketers, on the other hand, create their add-on/upsell offers — especially for front-end marketing funnels — with three additional objectives...
He took his mom on a cross-country sales trip trying to get his new product into big retail chains.But, he couldn’t make a single sale to save his life.Until he did one thing different.Then, he got the Home Shopping Network to want his product.Seth Rogen played the...
In my opinion, Andre Chaperon is the best email marketer around.His open rates, click-thru rates, and sales conversion rates are… frankly… startling.And that’s why he’s able to generate tens of thousands of dollars from a just a few emails. And, do it over and over...
Yesterday I held a special live coaching call for my private MFA Coaching and Mentor To A Million Clients to share some of the key takeaways from the recent Titans of Direct Response event.Below is the audio recording from the first hour of that call.(The recording is...
After 20 years of working with copywriters, my friend and mentor, Mark Ford (Michael Masterson) has identified three things that weaken any marketing message.“90% of marketing copy that is not effective suffers from one of three problems”, says Mark.Today, I want to...
“How do I know what things to say and in what order to say them in my marketing funnel?”It’s a question I’m asked at least once a week.And, while I can’t give you specifics, since each niche, market, product, service, etc., is different, I can tell you a simple way to...
Bankable, consistent and reliable results……that’s what you want from your marketing funnel, right?Of course you do.That’s one of the beauties of having an automated “evergreen” marketing funnel.Yet, there’s one mistake… a MAJOR MISTAKE… that lots of marketers make...
It’s one of my favorite “email copywriting” techniques.It will sound like hocus-pocus nonsense. But it's not. It comes from the branch of linguistics known as Pragmatics.And it’s super-slick (and powerful) because of how effective it is at conveying the most...
This is both entertaining and valuable for all online marketers. Because it demonstrates how your prospects perceive and interact with native advertisements... as well as their perceived experience with online banners. *Note: There's a really revealing statistic about...
