This 2 minute video demonstrates a tactic called the Educational VSL Method that trains your prospects to consume your full video sales letters... without any filtering.

Interview: You’re A Badass!
A couple of weeks ago I stumbled across a killer book. And within just a couple of hours of reading I decided to reach out to the author to interview her for my subscribers. The book is called You Are A Badass! - How To Stop Doubting Your Greatness And Start Living An...
4 Powerful Marketing Tactics In One 31-Second Commercial
In just 31 seconds this commercial presents a compelling message by leveraging four powerful marketing tactics. The commercial presents a special type of sunglasses designed to appeal to freshwater anglers. Check it out… I want you to notice the following four...
Not Sure What To Do Next With Your Marketing Funnel?
Here's a tiny 49-second audio excerpt (from this past week's 3-hour live Q&A Call) that cuts to the chase and lays out what you need to do to start making money from your marketing funnel. If you've been planning, strategizing and putting together your marketing...
How Do You Think About Your Customers? Here’s How I Do…
In this little 3 minute and 41 second audio you'll hear an intimate excerpt from a live MFA Program Group Consultation where I share... what I believe... is the right way for every online entrepreneur to think about their customers. Not many online entrepreneurs think...

3 Rarely-Used Marketing Sequences Every Business Should Have
They say... more people are willing to take an action out of “fear of loss” than they are out of “possibility of gain”. Meaning: the average person is more likely to take an action to prevent $100 from being taken out of their bank account than they are to get an...
The Big Backend Marketing LIE!
This is what I was taught when I first started online about what deserved my marketing focus. It was wrong then. And it's wrong now. It's what I call the Big Backend Marketing LIE! [leadplayer_vid id="5193AE65BA96B"]
Why Strategizing, Engineering, And Optimizing A Customer Acquisition Marketing Funnel Is Priority #1 For Your Business
This is a little one-hour preview training I did for Ken McArthur prior to JVAlert Live in Arlington, Virginia. It's all about the importance of strategizing, engineering, and optimizing a customer acquisition marketing funnel for your business. Some of the topics...
Why Common IM Listbuilding Is A DISTORTION
I believe the concept of list building, as commonly taught within the internet marketing community, is a distortion (and misunderstanding) of the concept and objective of direct response lead generation (DRLG), sometimes referred to as 2-step marketing.The result of...
BEFORE and AFTER: Transforming Boring Marketing Into Compelling Copy
Below is a little example of what I did to improve one client's sales letter copy for a direct mail campaign.The same process and methods can be used for any sales letter, email, webinar, teleseminar, or VSL script.Question: What do you think about the second version?...