Robert Cialdini, the author of the book Influence: The Psychology of Persuasion, really brought to light the idea of “social proof” for many marketers. Unfortunately, in an attempt to provide the needed positive social proof in their marketing, many marketers...
I’m shocked at what some parents allow their early teenage daughters to do. With two young daughters of my own (Samantha, 11 and Gabriella, 9), it upsets me to hear the perspective some parents take with their parental decisions and choices. Oddly enough, it’s this...
I've been told this is one of the most accurate explorations of what it takes - in the real world - to be a leader in your online business. You won't hear any fluff or theory. Based on over 12 years of in-the-trenches management, leading a team of over 72 employees,...
Joint ventures can give your business tremendous leverage. They can give you valuable access to other entrepreneurs’ tribes. Give you instant trust and credibility. And, provide one of the fastest ways of growing your customer-base with little risk. However, some...
For most online marketers, the opt-in page (commonly referred to as a squeeze-page) serves as the entry point of their marketing funnel for interested prospects. And, while most marketers have been taught the concept of offering some type of “lead magnet” as an...
Salesmanship 101 teaches us that at the root of every transaction is the exchange of value. That’s why a compelling offer must always include a substantial value proposition. The problem arises, though, when marketers build their offers around the illusion or...
For every claim or promise you present throughout your marketing, you need to provide a minimum of one proof element. Often, more. There are at least 11 different proof elements you can use. One of the more powerful is the Dramatic Demonstration. The entire commercial...
In a previous blog post I shared a video excerpt about the necessity of understanding Market Sophistication before creating any marketing funnel. As a quick recap: prospects evolve as marketing and advertising messages progress. As prospects see and hear bigger and...
Okay, so it's time for a little rant. As someone who teaches and coaches online marketers how to create profitable marketing funnels, it saddens and irritates the heck out of me to see marketers being sucked into the lie of 1-click marketing funnel themes, plugins,...
