This is how you win the direct response marketing game

Optimizing Your Funnel

When direct response marketers fail, it’s often because they don’t understand how to calculate what they can afford to spend on the front end. In fact, they think that the front end is where they make their sales and profit. This is just plain wrong. The front end...

The correct way to create a BUMP!

Engineering Your Funnel, Optimizing Your Funnel

In this back-and-forth conversation with one of our coaching clients, we are talking about the “free plus shipping” offer that has become popular recently. If you don’t do this right, the whole thing will fall apart! Client: I want to use Facebook ads to send people...

9 Marketing lessons learned from being friends with Rich Schfren, Mark Ford, Jay Abraham, and Clayton Makepeace

Optimizing Your Funnel

Over my years of being in the direct response marketing industry, I have learned some valuable lessons, that have completely changed the way I run my business. At MFA Live, I shared a series of the most important marketing lessons I have learned by being friends with...

Show your customers the wrong offer and you may lose them!

Optimizing Your Funnel

Do you realize how important it is to segregate your email list based on whether or not someone is a customer or a prospect? The offers you show them on the back end make a huge difference in what kind of response you get. Don’t make customers the wrong backend...

How To Create Your “Product Ladder” In The Correct Sequence… Like The Biggest Info-Marketing Companies In The World Do It!

Engineering Your Funnel

Information marketers are routinely instructed to build out a “product ladder” as the primary vehicle to move new customers from low-value to high-value and as a way to routinely increase average lifetime customer value (LCV).Totally sound guidance.However, where this...