Why being a “finisher” will help you be successful

Engineering Your Funnel

If you really know your topic, you need to share it. So on the one hand, you need to be what I call “prolific”. That means that you need to be constantly creating something new for your customers and prospects. Always writing and creating new material, both...

How To Scale Your Marketing Funnel Like A Pro! (Part 5 of 5)

Optimizing Your Funnel, Scaling Your Funnel

Okay, let’s put a bow on this baby. It’s time to wrap up our series on the E5 Funnel Architecting Framework. As a recap, here are the first four stages: Stage #1: Examine Stage #2: Engineer Stage #3: Evaluate Stage #4: Enhance Now, let’s talk about...

How To Turn A Mediocre Marketing Funnel Into A Powerhouse Producer For You (Part 4 of 5)

Optimizing Your Funnel

We’re in the homestretch of our series on the E5 Funnel Architecting Framework. From our first three essays, you should now, at least, understand the following: 1. Before writing a single word of copy you need to thoroughly examine and understand: the prospect,...

The Secret Of The Minimum Viable Funnel (MVF) (Part 3 of 5)

Engineering Your Funnel, Optimizing Your Funnel

Today we continue with our five-part series on the E5 Funnel Architecting Framework. By this point you should have at least a basic level of understanding of the first two stages of E5: (1) Examine and (2)Engineer. In our third stage, we put your new funnel to the...

How To Construct The Perfect Marketing Funnel Message (Part 2 of 5)

Engineering Your Funnel

Yesterday we discussed Stage #1 of the E5 Funnel Architecting Framework – Examine. You’ll recall: It’s by no means pretty or sexy… But, as I said, Stage #1 is where the magic begins when creating a profitable marketing funnel. Because...